Quality products - the choice of professionals - available to you.

In a world where hair care has gotten confusing and cluttered,one brand offers a simple solution – literally. With It’s a 10 hair care products, you can enjoy exceptional results from a line of multipurpose products, all while reducing the number of products you need to keep on your shelf. Inspired by years of first-hand salon experience, each and every It’s a 10 product is formulated to deliver a combination of 10 benefits that used to take numerous products to achieve. Now, through our exclusive professional salon formulations, you can enjoy shine, moisture balance, and healthy movement with just one product. We call it the strength in simplicity and it will undoubtedly change the way you think about hair care.

American Crew product line, the leader in men's grooming, is simple, easy to understand and easy to use. The products have a clean, refreshing masculine scent. All American Crew hair care products are water-based and contain natural conditioning agents such as rosemary, sage, thyme, ginseng and aloe providing gentle, effective therapy to the sensitive, often neglected skin of the scalp.

Real science that creates thick hair. Get what you want touchable, more luxurious hair. Amplify Volumizing System is patented technology proven to increase the thickness of hair. It's the volumizing brands stylists recommend.

Aquage haircare and styling innovations are formulated combining the highest quality, professional grade ingredients with today's most advanced haircare technology. The healing benefits of sea botanicals in each Aquage product nurture, hydrate, strengthen and protect your hair...beautifully. Discover the best of sea and science. For the ultimate beauty experience, make an appointment with Aquage.

In 1983, Paul Mitchell and John Paul DeJoria purchased land in Hawaii that would become the sustainable, solar-powered Awapuhi Farm. The two friends and business partners wanted to pursue a lifestyle that was connected to nature and in tune with their beliefs. To this day, all of the Awapuhi used in John Paul Mitchell Systems products is harvested here.

BaByliss is renowned throughout Europe as the Professional's choice for hair and personal care appliances. Each range is carefully tailored to the specific needs of different markets and BaByliss has spent the last 35 years working with leading hairdressers to research and develop appliances which enable both professionals and consumers to achieve perfect results both in the salon and at home.

A rejuvenating collection of hair care products based on a unique botanical ingredient system. These botanically-enriched formulas bring back the silky, healthy shine nature gave your hair.

Silk Therapy Hair Care products work with the power of heat. Silk proteins are activated to penetrate and provide protection while improving the condition of hair for healthier hair with incredible shine.

In an industry inundated with countless claims of turning ugly ducklings into swans, only to leave the consumer flat once they leave the salon - master stylist, Sam Brocato, believes that knowledge is the key to everyday beauty. "Hair truly can be emblematic of who we are - it is a representation of our personality and our life", says Sam. "When a stylist can bring this out, it creates an instant connection with the client." Brocato is instilled with Sam's knowledge about the needs of hairstylists and clients alike, and passion for creative design and product performance. All combined, affording the consumer every opportunity to look just as great as they did when they were in the stylist's chair. Along with his wife and two young sons, Sam recently moved to New York, where he continues his commitment to the business of beauty.

Catwalk Hair Products are designed to be used either individually or in conjunction to give your hair the ultimate in texture, volume and shine.An amazing breakthrough in technology lets you smooth curls, tame frizz, blow dry hair straight. Unique patented formulas work together to help transform curly, frizzy, dry ,hair with color or coarse hair into a salon-smooth style. Our products bring the legendary powers of herbal extracts to hair care for the best of both worlds, the scientific and the natural.

Far Infra Red - Far Infra red is produced from CHI 44 ceramic in all CHI products and tools giving the user amazing performance with every product. CHI Products and tools penetrate deeper into the hair and the results speak for themselves. FAR Infrared is the longest frequency of the infrared spectrum; it is invisible to human eyes. Far-infrared frequency can penetrate up to 1.5 inches (4 cm) inside of the skin as well as inside of the hair. Far Infrared is drying the hair from inside out due to its ionic charge and colors are penetrating deeper. Far Infrared is heating up objects (hair/brush) not just the air. The recent studies have also shown that it can increase the blood circulation and metabolism. It can also help to maintain our general health.

Matrix Essentials is the salon professional's chemical service support partner. From properly preparing hair before a service to keeping a client's chemically treated hair looking naturally beautiful longer - reach for Essentials. It's the logical extension of every salon service.

ISO PROFESSIONAL HAIR CARE Hair care personally conceived, developed and formulated without compromise by Iso. The precise action of each individual product respects the natural integrity of hair and eliminates any and all possible problems that could get in the way of the creative process. ISO stands for Innovated Styling products. This revolutionary haircare product utilizes tri-active technology to positively activate natural proteins, vitamins, and moisturizers to penetrate deeper and remain active longer, restoring hair to it's healthiest state.

Joico International offers over fifty products – including the Joico Collection, The K-Pack Collection, Con_text, I-C-E Hair, Vero and Triactive Systems – that reconstruct, revitalize, and color for beautiful, healthy looking hair. With Joico there is something fore everyone.

Joico International offers over fifty products – including the Joico Collection, The K-Pack Collection, Con_text, I-C-E Hair, Vero and Triactive Systems – that reconstruct, revitalize, and color for beautiful, healthy looking hair. With Joico there is something for everyone.

It's all about looking good. Kenra products are specially formulated to achieve premium results. Their performance is enhanced when products are used together in overall haircare systems.

The Matrix Logics Hair Products line is the COLOReserve universe of shampoos, conditioners, styling aids, finishing treatments and color refreshers takes haircare to the edge- while ensuring ultimate color results before, during and after color service. Fortified with Photogard 4, these Matrix Logics color care products help maintain hair color with a balanced complex of proteins, sunscreens, Panthenol and Vitamin E that acts as a photofilter, UV absorber and total conditioning agent. The Coloreserve system works before, during and after the color service to maintain vibrancy, shine, clarity and tone. hair color stays remarkable rich, shiny and healthy-looking - longer.

MOROCCANOIL has created a revolutionary styling, finishing and conditioning product line for hair that will guarantee an enhanced result. Hair looks and feels healthier after just one application. They include a signature argan oil in all our products. A remarkable gift from nature found growing only in Southwest Morocco, it is a powerful antioxidant, UV protector and free radical neutralizer, rich in vitamins that strengthen the hair and increase the hair's elasticity. We continually strive to create unique products using the highest quality formulations to deliver extraordinary results. MOROCCANOIL is an effective and frequently requested conditioning line of hair products for stylists and their clients.

Nexxus is Nature and Earth United with Science. For over 20 years, they have been dedicated to making nature's finest premium products to cleanse, condition, and style. Behind all Nexxus products is one simple, yet revolutionary idea: hair that looks truly alive comes from feeding it a balanced diet. Like the human body, hair requires essential nutrients to stay healthy and vibrant.

From the runways to the hottest clubs to galas and premieres, Paul Mitchell, Modern Elixirs®, Tea Tree and Paul Mitchell® Lab™ define the latest in hair care trends. When it comes to beauty, you know exactly what you want and Paul Mitchell’s New Systems, can get you the results your after. The Systems provide the targeted benefits you crave, including Color Care, Moisture, Extra-Body and Style in Light, Medium and Firm Holds.

John Paul DeJoria, CEO of John Paul Mitchell Systems, the largest single-line hair care company in the world, was one of the first to recognize the potential in the pet beauty industry. With the launch of products under the John Paul Pet label, he insisted on trying all the products himself and the company still prides itself on the slogan "tested on humans first."

For centuries Australian natives have used the healing powers of tea tree oil for everything from itchy scalp to muscle aches. Now you can bring this natural magic into your own bath with Paul Mitchell’s Tea Tree Collection. Made with essential tea tree oil, Tea Tree products refresh and stimulate the skin and scalp. Take advantage of our current promotions and enjoy the tingling refreshment that leaves you feeling clean and rejuvenated from head to toe!

Whatever shape your body is in, Pevonia has a body care product that will fit it perfectly! To smooth, soothe, contour and tone, the choice is Pevonia. A natural product line that joins the richness of earth and sea with pure essential oils for visible results and relaxing aromatherapeutic benefits. Today’s man has also discovered the benefits of spa services to rejuvenate, de-stress and renew his skin.

PRAVANA is proud to unveil a unique collection of highly sophisticated and professional products paired with enlightening education to guide you in your evolution of beauty. Even the name PRAVANA has an ancient Sanskrit meaning of "the source of all things." It all begins within ourselves. PRAVANA products are a unique hybrid of European artistry, ancient Mayan natural botanicals and innovative American technology. The end result... a global fusion of excellence.

Specific needs. Simple decisions. Whether the need is strength, moisture, color protection or softness, Redken Haircare has a solution. With dozens of products you will find what your hair needs for a new and stylish look.

Nothing defines hair more than texture and shine. Rusk products allow you to shape and alter textures, adding both shine and definition, all while keeping the hair pliable and flexible, and most importantly healthy. Rusk products changes the way hair looks, feels and behaves, allowing you to create everything from funky, crazy undone looks, to sleek, controlled designs. All styling products are created to interact with each other to create texture with endless possibilities

Whether you're after a new look, personal haircare advice or an ideal way to create the styles that make you shine, Schwarzkopf's professional haircare products and our personalised style and beauty guides put the salon results within your reach at home.

The Professional Sebastian line of hair care products includes Flow, Form, Flaunt, Foundation, and Salon Services products.

TIGI products are specifically designed for every type of hair -- from normal, naturally dry hair, and chemically treated, to totally overstressed hair, TIGI has the tools to complete your lifestyle. Research has discovered new information relating to the specific needs of hair and TIGI has incorporated products to cater for the entire spectrum.

The Wahl Professional line is the most enduring and tenured, of all product lines at Wahl Clipper Corporation. Wahl has provided the Beauty and Barber industry with innovative, high-quality, clippers and trimmers, since 1919. Today, our professional products are the premier choice, of cosmetologists and barbers around the world, and are the most demanded clippers on the planet. Wahl products are the most used and recognized, worldwide. Our eighty years of experience and undying commitment to research and development, has enabled us to attain a level of clipper expertise, that is second to none. With precise knowledge and understanding, of the dynamics and intricacies of the Beauty and Barber industry, we have consistently met the changing needs, of demanding professionals. We believe, that we provide the best professional clippers and trimmers available. Wahl products can be found at most Beauty and Barber Supply distributors. All Wahl Professional clippers made after March 1, 1999, include our "Red Blade Guard," your guarantee of professional quality and performance. Remember to always look for the "Red Blade Guard," when shopping for professional clippers.

Wella is one of the world's leading cosmetics suppliers, and as a hair and beauty expert, they are able to help people feel better about themselves every day. It’s a challenging task that today over 18,000 dedicated employees in 167 subsidiaries work on around the clock. Wella distributes, manufactures and carries out research around the globe in order to develop new innovative products for their customers.

Yonka uses not only the fragrant part of the plant, its revitalizing essential oil charged with solar energy, but all of the complementary ingredients contained in plant and marine extracts. We are a skincare institute offering YON-KA products professionally for resale exclusively in the United States.